What you probably didn’t know about Victoria’s Secret

Pretty much everybody knows Victoria’s Secret and probably their models too, I had a couple ones up on this blog already!

Did you know how it was found? It was found right here in San Francisco! I have only been here for a year so don’t blame me for not knowing this but this is awesome!

So Victoria’s Secret was started in San Francisco, California, in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond,who felt embarrassed trying to purchase lingerie for his wife in a department store environment. Which man does really enjoy that? I don’t know any:)  He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores.The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff.  Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back rooms.Just what most men need:)

In 1982, after five years of operation, Roy Raymond sold the Victoria’s Secret company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited. The Limited kept the personalized image of Victoria’s Secret intact. Victoria’s Secret was rapidly expanded into the U.S. malls throughout the 1980s. The company was able to vend a widened range of products, such as shoes, evening wear, and perfumes, with its mail catalog issued eight times annually. By the early 1990s, Victoria’s Secret had become the largest American lingerie retailer, topping one billion dollars.

Beginning in 1995, Victoria’s Secret began holding the annual Victoria’s Secret Fashion Show, which is broadcasted primetime on American television.

Victoria’s Secret fame in the 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it has turned down celebrity models and endorsements

Unfortunately there are not that many stores in Germany ( even though Miss Heidi Klum is one of their most famous models) but I still hope they have more coming up soon. I am glad I live here at the moment and have the stores close by:)


~ by Colorful Soul on 10/04/2011.

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