Dove’s ‘Real Beauty Sketches’ Ad Campaign

dove real beauty

I love this campaign! I saw it being shared on Facebook a lot lately and watched it and it was so amazing and sadly so true that I just can’t help but share it.

Do women see themselves less accurately than strangers do? A new Dove campaign says yes — and offers proof, in the form of forensic sketches.

 

Dove recruited seven women of different ages and backgrounds and had FBI-trained forensic artist Gil Zamora create composite sketches of them based on descriptions of their own facial features. In the above video, produced for the campaign, you can hear the women use phrases like “my mom told me I had a big jaw,” “I kind of have a fat, rounder face,” “I’d say I have a pretty big forehead.”

 

“We really weren’t sure what was going on,” Kela Cabrales, a 40-year-old technology teacher and digital artist who appears in the video, told HuffPost Women. “They asked me to describe myself and use neutral terms and ‘just the facts’ sort of descriptions.”

Earlier in the day, the women had been asked to spend time with strangers, though neither party was told why. These strangers were later brought one by one into a room with Zamora and asked to describe the women who had been sketched earlier. The two resulting drawings of each woman were then hung side-by-side — and the contrast is pretty stark. The tagline of the campaign is: “You are more beautiful than you think.”

 

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~ by Colorful Soul on 04/17/2013.

One Response to “Dove’s ‘Real Beauty Sketches’ Ad Campaign”

  1. Reblogged this on The healthiest beauty.

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