J. Cole “Crooked Smile” Video


After much speculation, J. Cole finally released the visuals to go along with his highly acclaimed single, “Crooked Smile” . Taking a more simplistic route with the video, J. Cole sets the scene enjoying a home barbeque until the nights events take a turn for the worst.

The North Carolina rapper uses the visuals for his TLC-featured single “Crooked Smile” to send a message about the government’s war on drugs, and specifically those innocent victims who are lost in its battle.

The clip, directed by Sheldon Candis, opens with simultaneous shots of J. Cole — who we later learn is a marijuana dealer — and a DEA agent going through their similar morning routines. Viewers get a glimpse of the DEA agent having breakfast with his daughter, as Cole celebrates the birthday of his sister, who is of the same age.

Later, during a DEA raid on his house, Cole is arrested and watches while his younger sister is accidentally shot by a police officer. After the fatal shooting, the video concludes with a message dedicated to Aiyana Stanley-Jones, a 7-year-old girl who was shot and killed during a police raid on her house in Detroit back in 2010. The case was spotlighted in the national media at the time, and clearly it resonated with the Roc Nation rapper.

All in all, the video teaches fans to be cautious of the decisions you make and how they can effect others around you. With this effort J. Cole also puts an attempt in to end the war on drugs. I appreciate a rapper for having a music video with an actual message to his fans!

“Crooked Smile” is off of Cole’s sophomore album Born Sinner.



~ by Colorful Soul on 09/18/2013.

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